Hmmmm......... Read a couple of pages...........couldn't help thinking this is sounding very political, using words like "payers who support the game vs. non-payers who don't, and entitlement mindset".
We could name it the Soverign Nation of Farmtown, elect a Prime Minister / President and Treasurer.................etc.
I've done a couple of quests, but they're not paramount to the game. The key word being "game".