#11
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I am also a designer and developer, since the mid 80's, working in many technologies, environments, and industries during that time. I have spent most of my career working directly with the customers/users/business partners, plus vendors, on projects big and small. Because of this, I find that I get better results as I can better understand the domain of the business, the domain of an issue/opportunity, and the customer(and their expectations), while reducing the chances of misinterpretation due to intermediate translations. I also see an increase in customer satisfaction by the personal and improved communications. It also affords me the opportunity to help the user understand technical issues(really ones and not made up ones to use as an excuse for not delivering the right solutions at the right time). This open line of communications also improves on trust and builds up what some of us call an 'emotional bank account'; this also leads to loyalty and even customer enthusiasm. When I tell my customers that something is not feasible or that will take longer than they think it will(customers ability to estimate is not their best skill), they believe me. If I make a mistake, it is forgiven, so long as success out weighs any mistakes. And, I am able to offer, through dialog, trust, and understanding, alternatives and sometimes show them new opportunities. Because I work with my customers(and don't treat them as the enemy), I also see problems, issues, and opportunities that they sometimes fail to recognize. And, because I work with them, I have also seen their reactions to when they are forced to work with a go between. So, it does not always fail, and I would say far from it. Now, of course, users can get spoiled in this way, so managing their expectations, which is where the trust and communications come in, is very important. Now, with all of that said, I can agree, riding the devs, pushing them, and trying to rush an implementation is definitely wrong and will not result in quality results. If there was some federal mandate, lawsuit, or major revenue opportunity involved, it would be different; however, this is a game. But a little communication and trust building can go a long way. No, they will not make everyone happy, but you can choose who you would like to build that trust and loyal with. |
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